wcag standards

How Can Email Marketers Implement WCAG Standards?

Implementing WCAG standards in email marketing involves several steps:
Using Alt Text: Ensure that all images in your emails have descriptive alt text. This helps screen readers convey the image's content to visually impaired users.
Color Contrast: Maintain a high contrast between text and background colors to make the content readable for users with visual impairments.
Semantic HTML: Use semantic HTML tags (like <h1>, <p>, and <ul>) to create a logical structure. This aids screen readers in navigating the content.
Keyboard Navigation: Ensure that all interactive elements like links and buttons can be accessed using a keyboard.
Clear Language: Use simple and straightforward language to make the content accessible to individuals with cognitive disabilities.

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