Implementing WCAG standards in email marketing involves several steps:
Using Alt Text: Ensure that all images in your emails have descriptive alt text. This helps screen readers convey the image's content to visually impaired users. Color Contrast: Maintain a high contrast between text and background colors to make the content readable for users with visual impairments. Semantic HTML: Use semantic HTML tags (like <h1>, <p>, and <ul>) to create a logical structure. This aids screen readers in navigating the content. Keyboard Navigation: Ensure that all interactive elements like links and buttons can be accessed using a keyboard. Clear Language: Use simple and straightforward language to make the content accessible to individuals with cognitive disabilities.