overusing discounts

How Can You Implement Discounts Strategically?

To use discounts effectively and strategically, it’s essential to limit their frequency and make them feel special. Consider using discounts for special occasions, such as holidays, customer anniversaries, or as a reward for specific actions, like referrals or social media engagement.
Segmentation can also play a crucial role in the strategic use of discounts. By targeting specific customer segments with tailored discounts, you can maximize the impact while minimizing the risk of brand devaluation.

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