To use discounts effectively and strategically, it’s essential to limit their frequency and make them feel special. Consider using discounts for special occasions, such as holidays, customer anniversaries, or as a reward for specific actions, like referrals or social media engagement.
Segmentation can also play a crucial role in the strategic use of discounts. By targeting specific customer segments with tailored discounts, you can maximize the impact while minimizing the risk of brand devaluation.