What Are the Risks of Overusing Discounts in Email Marketing?
Overusing discounts in email marketing can lead to several negative consequences. Firstly, it can significantly erode your brand's perceived value. When customers consistently see discounts, they might start associating your brand with cheap products or services. This can lead to a devaluation of your offerings in the eyes of your customers.
Secondly, frequent discounts may lead to a dependency on discounts among your customers. They may start to expect discounts as a norm and wait for them before making a purchase, which can harm your revenue and long-term profitability. Lastly, over-reliance on discounts can impact your profit margins. While discounts can drive short-term sales, they often do so at the expense of your overall profitability.