Once you've captured the recipient's attention with a compelling subject line, the next challenge is to keep them engaged. Here are some strategies:
Visual Elements: Use images, infographics, and videos to break up text and make the email more visually appealing. Short Paragraphs: Keep your paragraphs short and to the point. Long blocks of text can be overwhelming and deter readers. Bullet Points: Use bullet points to highlight key information. This makes it easier for readers to scan and digest the content. Clear CTA: Ensure your call-to-action is clear and easy to find. Use buttons and contrasting colors to make it stand out.