How Do Skilled Email Marketers Approach Campaign Optimization?
Skilled email marketers continuously optimize their campaigns through a cycle of planning, execution, analysis, and refinement. They start by setting clear objectives and defining key performance indicators (KPIs). Post-campaign, they analyze the results to identify what worked and what didn’t. They may conduct A/B tests to experiment with different elements such as subject lines, images, and call-to-action buttons. Insights gained from these tests are used to improve future campaigns.