What are the key performance indicators (KPIs) in Email Marketing?
Email marketing success is often measured through various key performance indicators. These KPIs include open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. Open rates indicate how many recipients opened the email, while click-through rates measure how many clicked on links within the email. Conversion rates show the percentage of recipients who completed a desired action, such as making a purchase. Bounce rates represent the percentage of emails that could not be delivered, and unsubscribe rates indicate how many recipients opted out of the email list.