What role does segmentation play in email marketing outcomes?
Segmentation is the practice of dividing an email list into smaller, more targeted groups. This allows marketers to send more personalized and relevant content to each segment, which can significantly improve email performance metrics. For instance, segmented email campaigns often see higher open and click-through rates because the content resonates more with the recipients' specific interests and needs. By tailoring messages to different audience segments, marketers can achieve better engagement and conversion rates, ultimately leading to more successful marketing outcomes.