crm integration

How Does CRM Integration Work?

CRM integration typically involves using APIs (Application Programming Interfaces) or dedicated connectors to sync data between the CRM and the email marketing platform. This ensures that customer information is updated in real-time, allowing marketers to act on the most recent data. For example, if a customer makes a purchase, this information can be immediately reflected in the email marketing system to trigger a post-purchase follow-up email.

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