How Often Should You Email Your Contacts About the Event?
Finding the right frequency is crucial to avoid overwhelming your contacts. A common strategy includes:
Initial Announcement: Send an email announcing the event several weeks in advance. Follow-Up Email: Send a follow-up email with more details and a call to action. Reminder Emails: As the event date approaches, send reminder emails at regular intervals (e.g., one month, two weeks, and a few days before the event). Last-Minute Push: Send a final reminder on the day before or the day of the event.