How to Measure the Success of Your Event Promotion Email Campaign?
To gauge the success of your email campaign, track key metrics such as:
Open Rate: The percentage of recipients who open your email. A higher open rate indicates that your subject line and sender name are effective. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. This shows the engagement level of your content. Conversion Rate: The percentage of recipients who complete the desired action, such as registering for the event. Bounce Rate: The percentage of emails that were not delivered. A high bounce rate may indicate issues with your email list quality. Unsubscribe Rate: The percentage of recipients who opt-out from your email list after receiving the email. Aim to keep this rate low.