Achieving contextual relevance involves several strategies:
Segmentation: Divide your email list into smaller, more targeted segments based on demographics, behavior, or preferences. This allows you to send more personalized content. Personalization: Use personal data to tailor your emails. This can include using the recipient’s name, purchasing history, and browsing behavior to create more relevant content. Timing: Send emails at times when they are most likely to be opened. This could be based on past behavior or general best practices for timing. Dynamic Content: Use dynamic content blocks that change based on the recipient’s data. This allows you to create one email template that can serve multiple segments with different content.