There are several methods to assess the purchasing power of your audience:
Demographic Data: Collecting information such as age, gender, location, and income level can give you insights into the financial capabilities of your subscribers. Purchase History: Analyzing past purchase data can help you understand spending patterns and average order values. Engagement Metrics: Monitoring how subscribers interact with your emails, such as clicks on high-priced items versus low-priced items, can provide clues about their purchasing power.