customer retention rate:

How to Calculate Customer Retention Rate?

Calculating the customer retention rate involves a simple formula:
Customer Retention Rate (%) = [(E - N) / S] * 100
Where:
E = Number of customers at the end of the period
N = Number of new customers acquired during the period
S = Number of customers at the start of the period
This formula helps you understand how well your email campaigns are performing in terms of keeping your existing customers engaged.

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