Determining your target audience involves several steps:
Data Collection: Gather data on your existing customers and email subscribers. This can include demographics, purchase history, and engagement metrics. Segmentation: Segment your email list based on the collected data. Common segments include age, gender, location, and purchasing behavior. Persona Creation: Create detailed buyer personas that represent your ideal customers. These personas should include information like goals, pain points, and preferred communication channels. Testing and Refinement: Test different segments and personas through A/B testing and analyze the results to refine your target audience further.