Even with a reliable platform, your emails can still end up in spam folders if not managed properly. Here are some tips to avoid this:
Double Opt-In: Use a double opt-in process to ensure recipients genuinely want to receive your emails. Clean Your List Regularly: Remove inactive subscribers to maintain a healthy email list. Personalize Emails: Use the recipient’s name and tailor content to their interests. Avoid Spammy Words: Words like "free," "guarantee," and "urgent" can trigger spam filters. Monitor Engagement: Keep an eye on engagement metrics and adjust your strategy accordingly.