Implementing Zero Trust in email marketing involves several steps:
Multi-Factor Authentication (MFA): Require MFA for accessing email marketing platforms to ensure that only authorized users can manage campaigns. Segmentation: Segment your email lists and user access to reduce the risk of a compromised account affecting the entire system. Encryption: Encrypt sensitive customer data both in transit and at rest to protect it from unauthorized access. Regular Audits: Conduct regular security audits to identify and address vulnerabilities. Employee Training: Educate your team on security best practices and the importance of Zero Trust principles.