How to Measure the Impact of Visuals in Email Campaigns?
To measure the impact of visuals in your email campaigns, consider the following metrics: - Open Rates: High-quality visuals may contribute to better open rates as they make your emails more appealing. - Click-Through Rates: Visuals that effectively highlight the CTA can improve click-through rates. - Conversion Rates: Track how many recipients take the desired action after viewing your email. - User Feedback: Collect feedback from your audience to understand their preferences and improve future campaigns.