Once you have a points-based system in place, you can segment your email list based on engagement levels. For example:
High Scorers: Subscribers with high points who are highly engaged and likely to convert. Medium Scorers: Moderately engaged subscribers who may need a nudge. Low Scorers: Less engaged subscribers who might need re-engagement campaigns.
This segmentation helps tailor your messaging and offers to different engagement levels, increasing the chances of conversion.