The requirements of anti-spam laws vary by country, but there are several common elements that email marketers should be aware of:
Consent: Most anti-spam laws require businesses to obtain explicit or implicit consent from recipients before sending marketing emails. Identification: Emails must clearly identify the sender, including the business name and contact information. Opt-Out Mechanism: All marketing emails must include a clear and easy-to-use unsubscribe option, allowing recipients to opt out of future communications. Honest Subject Lines: Subject lines must not be deceptive or misleading. Content Disclosure: Emails must disclose that they are advertisements if applicable.