1. High Open Rates: SMS messages have an open rate of around 98%, significantly higher than email. 2. Immediacy: Most recipients read SMS messages within a few minutes, making it ideal for time-sensitive promotions. 3. Direct Engagement: SMS offers a more personal and direct line of communication with customers. 4. High Conversion Rates: Due to its immediacy and personal nature, SMS often results in higher conversion rates compared to other channels.