What Are the Best Practices for Using File Compression in Email Marketing?
Here are some best practices to follow:
Compress only when necessary: If the file size is already manageable, avoid compressing it to save the recipient from extra steps. Use common formats: Stick to widely accepted compression formats like ZIP to ensure compatibility. Provide clear instructions: If you must send a compressed file, include instructions on how to decompress it. Optimize files before compression: Use tools to reduce the size of images and videos before compressing them.