Poor content can lead to a variety of negative outcomes, including high unsubscribe rates, low engagement, and even being marked as spam. If your emails are not providing value to the recipient, they are less likely to open future emails. Additionally, content that is overly promotional or irrelevant can quickly turn subscribers off.
Moreover, failing to personalize your content can significantly impact your email marketing efforts. Personalization goes beyond just including the recipient's name; it involves tailoring the content to the recipient's interests and past interactions with your brand. Without this, your emails may come across as generic and unengaging.