The absence of structure can lead to several issues:
Inconsistent Messaging: Emails may lack a coherent voice, making it difficult for recipients to connect with your brand. Poor Timing: Without a schedule, emails may be sent at inappropriate times, leading to lower engagement. Targeting Issues: Emails may not be adequately segmented, resulting in irrelevant content being sent to the wrong audience. Performance Measurement Challenges: Without predefined objectives and metrics, it's challenging to measure the success of your campaigns.