What are the Consequences of Not Obtaining Explicit Consent?
Failing to obtain explicit consent can lead to several negative consequences, including:
Legal Penalties: Non-compliance with regulations like GDPR and CAN-SPAM can result in hefty fines and legal action. Reputation Damage: Sending unsolicited emails can damage your brand's reputation and lead to a loss of trust among your audience. Email Deliverability Issues: High rates of spam complaints and unsubscribes can negatively impact your email deliverability, causing your emails to be marked as spam.