What are the Key Elements of Effective Email Copy?
Subject Line: The first thing recipients see. It should be enticing and relevant to encourage opens. Preheader Text: A brief summary that appears next to or below the subject line in the inbox. Opening Line: Sets the tone and hooks the reader’s interest right from the start. Body Content: The main message of the email. It should be clear, concise, and aligned with the subject. Call to Action (CTA): A clear instruction that tells the reader what to do next, such as "Shop Now" or "Learn More." Closing: A friendly sign-off that reinforces your brand's personality.