What are the key metrics to track for email marketing campaign performance?
To optimize email marketing campaign performance, it is essential to track several key metrics:
- Open Rate: Measures the percentage of recipients who open your email. It helps gauge the effectiveness of your subject lines. - Click-Through Rate (CTR): Indicates the percentage of recipients who clicked on one or more links in your email. It's crucial for understanding engagement. - Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase or filling out a form. - Bounce Rate: Measures the percentage of emails that could not be delivered to the recipient's inbox. High bounce rates can harm your sender reputation. - Unsubscribe Rate: Indicates the percentage of recipients who opted out of your email list after receiving an email. Monitoring this helps in understanding your audience's content preferences.