What role does email segmentation play in campaign optimization?
Email segmentation involves dividing your email list into smaller groups based on specific criteria such as demographics, behavior, or past purchases. This allows you to send more targeted and relevant content, which can significantly improve engagement metrics like open rates, click-through rates, and conversion rates.
- Demographic Segmentation: Segment based on age, gender, location, etc. - Behavioral Segmentation: Segment based on past behavior such as purchase history or email engagement. - Psychographic Segmentation: Segment based on lifestyle, values, or interests. - Transactional Segmentation: Segment based on past transactions or purchase frequency.