How frequently should you send emails to optimize performance?
Finding the right email frequency is crucial for maintaining engagement without overwhelming your audience. Consider the following:
- Audience Preferences: Use surveys or preference centers to understand how often your audience wants to hear from you. - Content Quality: Ensure that each email provides value. It's better to send fewer high-quality emails than to bombard your audience with low-value content. - Monitor Engagement: Track metrics like open rates and unsubscribe rates to gauge if your frequency is too high or too low.