What are the Key Regulations Marketers Should Be Aware Of?
Marketers need to be aware of several key regulations that govern data privacy:
GDPR (General Data Protection Regulation): Applies to businesses operating in the EU or handling the data of EU citizens. CCPA (California Consumer Privacy Act): Applies to businesses that collect personal data of California residents. CAN-SPAM Act: Governs commercial email and includes requirements for commercial messages and penalties for non-compliance. PECR (Privacy and Electronic Communications Regulations): Covers electronic marketing and cookies in the EU.