What Metrics Should Be Tracked Using Adobe Analytics?
To maximize the effectiveness of your email marketing campaigns, focus on tracking the following metrics using Adobe Analytics:
Open Rates: Measure the percentage of recipients who open your emails to gauge the effectiveness of your subject lines. Click-Through Rates: Track the percentage of recipients who click on links within your emails to evaluate the effectiveness of your content and calls-to-action. Conversion Rates: Measure the percentage of recipients who complete the desired action, such as making a purchase or filling out a form, to assess the overall success of your campaigns. Bounce Rates: Monitor the percentage of emails that are not successfully delivered to understand and address deliverability issues. Engagement Metrics: Analyze metrics such as time spent reading emails and engagement with embedded media to gain deeper insights into recipient behavior.