Scheduled maintenance in email marketing should cover the following areas:
List Management: Regularly clean your mailing lists by removing inactive or invalid email addresses to improve deliverability. Template Updates: Ensure that your email templates are up-to-date with your branding and message. Performance Monitoring: Regularly review campaign metrics to identify and rectify any issues. Compliance Checks: Ensure that your emails comply with legal requirements and industry standards. Technical Updates: Keep your email marketing software and servers updated to prevent any technical glitches.