scheduled maintenance

What Should Be Included in Scheduled Maintenance?

Scheduled maintenance in email marketing should cover the following areas:
List Management: Regularly clean your mailing lists by removing inactive or invalid email addresses to improve deliverability.
Template Updates: Ensure that your email templates are up-to-date with your branding and message.
Performance Monitoring: Regularly review campaign metrics to identify and rectify any issues.
Compliance Checks: Ensure that your emails comply with legal requirements and industry standards.
Technical Updates: Keep your email marketing software and servers updated to prevent any technical glitches.

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