Rather than focusing on vanity metrics, concentrate on actionable metrics that align with your business objectives. These include:
Conversion rate: Measures how many recipients take the desired action after clicking through your email. Revenue per email: Indicates the average revenue generated per email sent. Customer lifetime value (CLV): Helps you understand the long-term value of customers acquired through email campaigns. Unsubscribe rate: Provides insights into how your audience is reacting to your content over time.