Several strategies can be employed to boost direct revenue from email marketing: 1. Personalization: Tailoring emails to individual preferences and behaviors can significantly increase engagement and conversion rates. 2. Segmentation: Dividing your email list into smaller segments based on demographics, purchase history, and engagement levels ensures that the right message reaches the right audience. 3. Compelling CTAs: Clear and persuasive calls-to-action (CTAs) can drive more clicks and conversions. 4. Exclusive Offers: Providing exclusive discounts or early access to sales for email subscribers can incentivize purchases. 5. A/B Testing: Experimenting with different email formats, subject lines, and content can help identify what resonates most with your audience.