What Techniques Can Be Used for Customizing Content?
Several techniques can be employed to customize email content effectively:
Segmentation: Divide your email list into smaller groups based on specific criteria like demographics, purchase history, or engagement levels. Dynamic content: Use dynamic content blocks to display different content to different segments within the same email template. Personalization tokens: Insert tokens that automatically pull in individual data such as the recipient's name, location, or recent purchases. Triggered emails: Set up automated emails that are triggered based on specific actions taken by the recipient, such as abandoning a cart or browsing a particular category.