1. Real-Time Insights: Provides real-time insights into how your campaigns are performing, allowing for quick adjustments. 2. Identify Issues Early: Helps in identifying issues such as deliverability problems, high bounce rates, or low engagement early on. 3. Optimize Campaigns: Continuous monitoring allows for ongoing optimization, ensuring that your campaigns remain effective and relevant to your audience. 4. Measure Success: Enables you to measure the success of your campaigns against your set objectives and KPIs.