Duplicate data can significantly hamper the effectiveness of your email marketing campaigns. Here are a few reasons why:
Increased Costs: Many email marketing platforms charge based on the number of subscribers. Duplicate data inflates your subscriber count, leading to higher costs. Reduced Deliverability: Sending multiple emails to the same address can lead to higher bounce rates and increase the likelihood of being marked as spam. Poor Analytics: Duplicates can skew your performance metrics, making it difficult to gauge the effectiveness of your campaigns accurately. Decreased User Experience: Receiving multiple copies of the same email can irritate subscribers, leading to higher unsubscribe rates.