head

How to Optimize Preheader Text?

To optimize preheader text, consider the following:
Keep it brief: Aim for around 40-90 characters.
Complement the subject line: Ensure it adds value and context to the subject line.
Include a call-to-action: Prompt the recipient to take action.
Avoid repetition: Do not simply repeat the subject line; provide additional information.
Use emojis sparingly: Emojis can add a touch of personality but should be used judiciously.

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