Implementing OAuth 2.0 in email marketing offers several advantages:
Enhanced Security: OAuth 2.0 ensures that sensitive information, like passwords, is not shared with third-party applications. User Trust: By leveraging trusted services like Google or Microsoft for authentication, users are more likely to trust and engage with your emails. Improved Deliverability: Authentication through OAuth 2.0 can improve email deliverability by reducing the chances of emails being marked as spam.