Why Should You Avoid Heavy Attachments in Email Marketing?
While it might seem convenient to send all necessary information in one email, there are several reasons why heavy attachments should be avoided:
Deliverability Issues: Emails with heavy attachments are more likely to be flagged by spam filters or blocked by email service providers (ESPs). Slow Loading: Large files can take longer to download, leading to a poor user experience. Storage Concerns: Recipients may not appreciate large files taking up their inbox storage space. Security Risks: Attachments can be a vector for malware, making recipients wary of opening them.