How to Measure the Impact of Hootsuite on Email Marketing?
The impact of using Hootsuite on your email marketing can be measured through several key performance indicators (KPIs):
1. Email Sign-Ups: Track the number of new email sign-ups that come from your social media campaigns. Use UTM parameters to differentiate between different sources.
2. Engagement Rates: Monitor the engagement rates on your social media posts that promote your email content. Higher engagement can indicate increased interest and potential new subscribers.
3. Traffic Sources: Use Google Analytics to see how much traffic is being driven to your email sign-up pages from social media posts scheduled via Hootsuite.