How to Measure the Success of Your Seasonal Campaigns?
To gauge the success of your seasonal email campaigns, monitor key metrics such as: - Open Rates: Measure how many recipients opened your emails. - Click-through Rates (CTR): Track the number of clicks on your links and CTAs. - Conversion Rates: Assess how many recipients completed a purchase after clicking through. - Revenue Generated: Calculate the total sales attributed to your email campaign. - Customer Engagement: Look at metrics like time spent on your website and the number of shares or forwards your email received.