While it's challenging to eliminate tracking discrepancies entirely, you can take steps to minimize them:
Use Consistent UTM Parameters: Ensure that you use consistent UTM parameters in your links to help web analytics tools track traffic accurately. Enable Click Tracking: Make sure click tracking is enabled in your ESP to capture click data. Test Across Email Clients: Test your emails across various email clients to ensure tracking pixels are not being blocked. Regularly Audit Tracking Codes: Periodically review your tracking codes to ensure they are correctly implemented.