Segmentation: Dividing your email list into smaller groups based on demographics, behavior, or preferences. Personalization: Using the subscriber's name and other personal details to make the email more relevant. Dynamic Content: Changing the content of the email based on the recipient's past behavior or preferences. Responsive Design: Ensuring that your emails look good on all devices, including mobile phones. Behavioral Triggering: Sending emails based on specific actions the recipient has taken, such as abandoning a cart or downloading a resource.