There are several reasons why incorporating a real-time database is beneficial for email marketing:
Personalization: Tailor your emails to individual subscribers based on real-time data such as recent purchases, browsing behavior, and interaction history. Segmentation: Create dynamic segments that update automatically based on criteria you set, ensuring that your audiences are always current. Timeliness: Send emails triggered by real-time events, such as cart abandonment or a new sign-up, to capture the recipient's interest at the perfect moment.