Are push notifications a viable alternative to email marketing?
Push notifications can be highly effective for engaging users, particularly on mobile devices. They offer instant delivery and high visibility, making them ideal for real-time updates and promotions. Unlike email, which can be ignored or filtered into spam, push notifications appear directly on the user's screen, increasing the likelihood of engagement. However, overuse of push notifications can lead to user fatigue and app uninstalls, so they must be used judiciously.