What benefits does SMS marketing offer over email marketing?
SMS marketing boasts higher open rates compared to email marketing, often nearing 98%. Messages are typically read within minutes of receipt, making SMS an excellent channel for time-sensitive promotions. Additionally, SMS marketing can be highly personalized, and its concise nature ensures that messages are direct and to the point. However, the character limit of SMS can be a constraint, and it may not be suitable for conveying detailed information.