Content marketing involves creating valuable, relevant content to attract and engage an audience. It can take various forms, including blog posts, videos, and infographics. While content marketing and email marketing serve different purposes, they can complement each other well. For instance, high-quality content can be promoted through email newsletters, driving traffic to your website and enhancing brand authority. However, content marketing requires a consistent and strategic effort to be effective, whereas email marketing can yield quicker results with targeted campaigns.