How does social media marketing compare to email marketing?
Social media marketing allows businesses to engage with their audience on platforms like Facebook, Twitter, and Instagram. Unlike email marketing, which is often one-way communication, social media enables real-time interaction and community building. While email marketing excels in delivering personalized content directly to the user's inbox, social media can amplify brand visibility and foster a sense of community. However, social media's reach can be limited by platform algorithms, whereas email marketing ensures direct delivery to subscribers.