How can businesses integrate these alternatives with email marketing?
Integration is key to maximizing the benefits of these alternatives. Businesses can use a multi-channel marketing strategy to reach their audience through various touchpoints. For instance, you can use email marketing to drive traffic to your social media profiles or website, where users can engage with your content. SMS can be used for urgent promotions, while push notifications can keep your audience updated in real-time. By integrating these channels, businesses can create a cohesive and comprehensive marketing strategy that enhances user engagement and drives conversions.