What is a Call-to-Action (CTA) and How to Optimize It?
The call-to-action is a crucial part of your email, as it directs the reader to take the next step. Effective CTAs are clear, compelling, and action-oriented. Use strong verbs like "Get," "Download," "Start," or "Join." Make the CTA stand out visually with buttons or contrasting colors, and ensure it is easy to find. For example, "Get Your Free Ebook Now" or "Start Your Free Trial."